For us, the creation of still and moving pictures is really the study of light and composition more than anything else. These pictures should not only be captivating and fresh, but serve a strategic message and connect effortlessly with the mind of it’s audience.

Our aim as a studio is to produce high quality, emotive still and motion pictures that are rooted in marketing forethought to ensure our clients stories are told with legitimacy and prowess.

From polished environmental portraiture and refined product and architectural photography to emotive high definition video production, the still and moving pictures we produce are aimed to communicate clearly, appropriately, and intellectually across mediums of maximum impact. But rather than spouting off a bunch of marcomm mumbo-jumbo, just click on the GALLERIES link above to see the work that Eric and the talented crews he works with create…we think it speaks for itself.



FEATURED PROJECTS

Kalifornia Jean Bar

...with brands like Golden Goose, Citizens of Humanity, Paige Denim, Frye, and Ulla Johnson and with store fronts in historic downtown Truckee, Squaw Valley, Tahoe City and North Star...

Pallet Bistro

In the last years we've been focused on not just taking on projects that land into our laps, but those that we feel really fit our aesthetic, that we find...

Deer Valley Lodging

Rustic meets refined elegance at the Silver Baron Lodge where unparalleled accommodations and service come together in one of the most beautiful settings.

Waldorf Astoria

In late June of 2009, we got a call from the Director of Public Relations and Marketing Communications at the Waldorf Astoria...








RECENT POSTS

ER★CA Studio Remodel

To optimize productivity, the studio recently underwent yet another renovation that has now given us more production space for the demanding

Cameron Rafati Album Cover Shoot

ER+PF shoots album cover for Cameron Rafati… Welp, its official, we just got final approval on a set of 4 shots for Los Angeles based

Pallet Bistro Architectural and Food Shoot

Another food restaurant shoot, another food coma. However I have to say…this one is particularly pleasant thanks to chef Buzz Wiley who

BMW Series selected as winner in PDN/Pix Digital Imaging Awards

Only the film industry likes to award themselves more than the advertising community. And even though I don’t often participate in what I