For us, the creation of still and moving pictures is really the study of light more than anything else. We not only want any image that comes out of the studio to be captivating and fresh, but for it to always serve the strategic message of our clients and connect effortlessly with the mind of their audience.

“Our aim as a studio is to produce high quality, meaningful still and moving pictures that are rooted in marketing forethought to ensure our clients stories are told with legitimacy and prowess.”

– Eric Russell

From connective travel and lifestyle images to polished product and architectural photography to clean high definition video production, the still and moving pictures we produce are aimed to communicate clearly, appropriately, and intellectually across mediums of maximum impact. But rather than talking about it, just click on the GALLERIES link above to see the work that Eric and the talented crews he works with create…we think it speaks for itself.



How interesting how we often think we have to travel thousands of miles to experience the most beautiful corners of the world. But let me go on record to say that even with the experience of growing up in Utah...

Kalifornia Jean Bar

...with brands like Golden Goose, Citizens of Humanity, Paige Denim, Frye, and Ulla Johnson and with store fronts in historic downtown Truckee, Squaw Valley, Tahoe City and North Star...

Pallet Bistro

In the last years we've been focused on not just taking on projects that land into our laps, but those that we feel really fit our aesthetic, that we find...

Waldorf Astoria

In late June of 2009, we got a call from the Director of Public Relations and Marketing Communications at the Waldorf Astoria...


ER⋆CA Studio Remodel

To optimize productivity, the studio recently underwent yet another renovation that has now given us more production space for the demanding

Cameron Rafati Album Cover Shoot

ER+PF shoots album cover for Cameron Rafati… Welp, its official, we just got final approval on a set of 4 shots for Los Angeles based

Pallet Bistro Architectural and Food Shoot

Another food restaurant shoot, another food coma. However I have to say…this one is particularly pleasant thanks to chef Buzz Wiley who

BMW Series selected as winner in PDN/Pix Digital Imaging Awards

Only the film industry likes to award themselves more than the advertising community. And even though I don’t often participate in what I